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Setting up a logo for Maximum usage

August 25, 2013

On this job I took the initial approved logo which I created in vector using Adobe Illustrator and saved out some useful variations for production. This is a preview of the pdf master sheet of the logos and color guides. I also saved out each logo as a vector eps and raster png. Now the client is ready for a broad spectrum of usages across many types of media and product. It also allows for quick communication such as use logo 5 for the one color white imprint on the balloons but use the logo 8 on the black frisbees.


I was also pleased to be able to use one of my simple rope brushes to create the logo. I simply created the path for the rope to follow and clicked on the various ropes in the set and played with the thickness with the stroke weight.

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